Did you know hiring managers and recruiters can be often tempted to write job posting content as quickly as possible. Not putting much thought into the job title or the details of benefits and pay. This is often a disservice to not only the employer but the job seeker as well. Having well written job titles and describing the opportunity and company culture adhere to best hiring practices and finding the best talent. Don’t cut corners on your job postings and you will be sure to catch the eyes of job seekers searching for jobs in Windsor!
Canada’s unemployment rates are at an all-time low, finding top talent is a highly competitive practice in today’s economy and is a challenge. In Canada over 400,000 open positions are added to job boards every month. You need to consider this and put in the time and energy to stand out amongst these job postings. One of the reasons why its best to use localized job boards. If you’re posting jobs in Windsor, we recommend using Easyjobboard as its hyper localized for the Windsor region.
When creating a job posting on job marketplace platforms you need to consider two things. Job titles and descriptions play the biggest part in your recruitment strategy. These two key factors play a huge role ensuring the three necessary steps take place: the right job seekers find your job posting, the right candidates click on your job posting, and last but not least the best candidates end up applying for your job. You want your job posting to be optimized so that you only get relevant resumes sent to you. You want job seekers searching for jobs in Windsor, Ontario looking at your job not job seekers in Windsor ,England.
How search works
When job seekers begin their search on Easy Job Board or any other job board, they’re required to enter two fields, “What” and “Location”. Based on their search criteria, they’ll then be matched with job postings that are most relevant to them.
While you’ll always want to appear in as many relevant search results as possible, you’re not guaranteed that job seekers will click on – or apply for – your job. This is why it’s very important you take the time to entice people to click on your job posting. Optimize your job title and create a description that is exciting, interesting and relevant to the candidates you’re looking for.
For some more advanced information on optimizing job descriptions check out this awesome article by our friends at workable.
Optimizing your job titles
When people search for a position based on the job title, it’s imperative to get this right. To rank higher in job seekers’ search results and receive more interest, create a title that is detailed, straightforward and concise.
In contrast, put yourself in a job seeker’s shoes and ask yourself, “If I was this person with these qualifications for this specific job, what would I be searching for or what would stand out to me?”
Let’s try to stay away from the “whacky, fun” job titles. Someone who is considered an expert in social media will most likely search for something along the lines of “Social Media Specialist” or “Social Media Coordinator”. When companies use terms like “Social Media Wizard” it’s not optimized to find the best qualified candidate. Very rarely will a professional be searching for jobs with the term “wizard” or “guru” in a title. Which leads us to our next tip…
Wacky job titles may be fun and catch the attention of potential candidates, but they can lead to confusion about the role. Due to this, it can be a huge disservice to employers as this can deter the best qualified candidates from applying to the position. Just imagine you missed out on the best qualified candidate because of your job posting title.
Furthermore, avoid unintentionally shrinking your pool of candidates, keep your titles specific, simple and to the point, with as little room for interpretation as possible. The idea is simply to get candidates to go “I have experience in the same role with my last employer I will apply for this role at this employer”. People’s first instinct is to search based on their skills or desired role.
Create a description that connects with job seekers
By this point, your job posting has appeared in the job seeker’s search results and due to a well-crafted title, they have gone ahead and clicked on your posting to see the job description. Therefore it’s time for the job seeker to be sold on the opportunity and peak their interest to take the final plunge and apply for the role.
Furthermore, the key to writing a job description is finding a healthy balance between concise and descriptive. You want to provide the fundamental aspects of the role, so candidates know exactly what it entails and if they’re qualified or not for the role. As a result will lead to less unqualified candidates cluttering your inbox. Keep in mind, job postings with between 700 and 2,000 characters get up to 30% more applicants than other job postings.
Use the 3 R’s as your rule of thumb
Finally, to help direct the layout of your description, always include the three R’s – responsibilities, requirements and rewards.
- Responsibilities: Provide details about the new hire’s goals and day-to-day tasks. If you know that the job is 50% social media, 10% writing and 20% administrative, outline this in the description. This will help attract candidates with these interest and skills.
- Requirements: Be specific about the required experience, qualifications and certifications. It’s important to be transparent about the must-have skills versus the nice-to-have skills. Job seekers don’t want to waste time on jobs that they are unqualified for. If they know they can’t fulfill the requirements, they are more likely to self-disqualify, which will in turn reduce the amount of time you spend sorting through unqualified candidates.
- Rewards: In this section of the job description you show off your company’s culture, work/life balance and perks. List all aspects of the company or role that would be an attraction to work for your company healthcare coverage, pension plans, flexible work hours and even gym membership.
Writing a great job description may be time consuming however, it’s worth it, because in the end you will spend less time sifting through a pile of unqualified candidates. When the job description is done correctly, it will accurately communicate all aspects of the job and attract the right candidates to apply for this open position. As a result you will save time, money and resources. If you are also interested in more hiring practice tips check out our other blog posts for professional insights.